COLLEGES AND UNIVERSITIES ENTER, AND FACE UP TO THE REALITIES OF, THE MARKETPLACE

Richard A. DeMillo, Abelard to Apple: The Fate of American Colleges and Universities (Cambridge, Massachusetts, & London, England: MIT Press, 2011) ("American higher education is in trouble because an alarmingly small--and shrinking--portion of the public believes that colleges and universities are worth the expense. In business terms, this means that the American public is for the first time questioning the value received for dollars invested in higher education. If American higher education had paid attention to the marketplace, both the penalties for failure and rewards for success would be easier to explain to the public and to the policy makers." Id. at 51. I agree with Stanley Fish, who writes, "Both those who welcome and those (like me) who view with alarm the linking of undergraduate education to student career goals should read this wide-ranging and deeply informed analysis of the issues.").